I think we've learned in the last 10 years that many enterprises we work with have hit the wall and now realize that being less bad is not being more good.

Being less bad is a great thing to do and has the right trajectory but it is insufficient to the task of a creating sustaining world. Many of our clients have come to us because of this recognition that simply reducing the things we don't want, like carbon, won't achieve the results we do want, like renewable energy.

Executives are looking for strategies and methods to inculcate their new positive visions throughout their organizations. We have been developing tools for our clients' master plans, buildings and products as well as for their and organizational structures and processes. These tools are becoming hugely popular with our customers as Cradle to Cradle's positive message spreads and more and more examples of profitable deployments are occurring.