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culturally-relevant "slow design" idea getting traction

Kartono wanted to go beyond established forms of Indonesian art, such as batik and carving, while retaining the cultural philosophy of having a connection between the user and the product. He said: "We do not think of a product as an object, we think it is part of our life. And I try to explore that in my design."
The radios are made from Pinewood, Mahogany and Albasia - wood from trees indigenous to Indonesia. And Singgih plants a replacement tree for each one he uses. He explained: "(This is) because wood is a soulful material. Wood tells us about life, balance and limits. When I combine electronic products with wood material, it seems like a soul embodied, it makes a closer relation to us."

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