Green Prefab Queen: Michelle Kaufmann calls it quits.
via treehugger.com
Modern Prefab On The Ropes: Michelle Kaufmann Packs It In : TreeHugger.
Michelle Kaufmann, the queen of prefab design and marketing, who when I wrote her best of green award, said "an entire industry rides on her coat-tails."
Michelle tried to turn it into a system; not just the design and production, but the marketing, sales and promotion. She was a mashup of Henry Ford and Martha Stewart, out to change the way the industry worked. She succeeded, only to fall victim to a crisis not of her making, a crisis of vision.
