ecoconcept

Hey Audi people: why don't you tell us why Diesel is better that Gas. Don't just joke about it.

Still the superbowl ads are getting greener...

PDF

Did you know that 20km of driving was 5kg worth of Co2?

Did you know that South Korea recycles more than any other country!

Did you know that 37% of fish species are threatened?

So many more infographics!

(PDF, 1097 Ko, 72 pages)

Bureau de la concurrence - Déclarations environnementales : Guide pour l’industrie et les publicitaires:

En suivant les conseils du présent guide, l’industrie sera en mesure de fournir davantage de renseignements valables aux consommatrices et aux consommateurs et disposera de pratiques exemplaires en matière d’autodéclarations environnementales. Le guide donne des exemples d’approches à privilégier et à éviter dans les déclarations environnementales courantes ; explique comment éviter les déclarations trompeuses ou mensongères relativement à un avantage environnemental implicite ou explicite ; énonce les conditions d’utilisation de la boucle de Möbius ; et propose des méthodes d’essai utiles pour clarifier les déclarations.

Je place mes espoirs dans la jeune génération des 15 à 25 ans : ils ne regardent pas la télé, ils n'écoutent pas la publicité, ils savent qu'ils détruisent la planète et ils veulent faire quelque chose contre ça. Presque 90 % d'entre eux se considèrent comme des « progressistes ». Quand ils seront au pouvoir, ils changeront le monde.

http://www.lesechos.fr/info/conso/020304800490--il-faut-consommer-autrement-.htm?xtor=EPR-1000-[info

Based on 10 indicators, they studied top 3000 public companies.

Who's who?
GE #1...
P&G #2
H&M #4
Nokia #5

http://www.global100.org/

That’s because Nike ACTUALLY reduced the emissions produced by its own facilities about 15 percent between fiscal year 2009 and fiscal year 2007. Its total footprint, though, is about even with those levels at about 1.53 metric tonnes of carbon dioxide equivalents because the company made a conscious decision to stop buying as many renewable energy certificates and focus more on managing actual reductions.

Is this a step backward? Indeed, I think is not. In fact, what is great about Nike’s report is that it provides an illustration of how sophisticated and complicated sustainability strategy can really be. Nike has had enough experience over the past five years to adjust certain initiatives, not only to reflect changes in corporate strategy but to reflect its growing knowledge about the impact of ALL the environmental, waste management an energy efficiency issues that go into sustainability management.

Consider this comment from Nike’ Vice President of Sustainability and Innovation (nice title, eh?) Hannah Jones, which is part of the press release:

“The link between sustainability and Nike as a growth company has never been clearer. There are serious potential impacts of social, environmental and economic shifts on labor forces, youth sport, supply chains and products.”

In other words, for Nike, sustainability efforts moving forward will be less about risk management and more about innovation, collaboration, transparency and advocacy that will position it as a leader in a “sustainable economy.”

Notably, there are five new things that Nike highlights, which are slightly than past priorities:

The need to combine sustainability design ideals with those that will result in better athletic performance. This is something that Nike calls Considered Design.
The GreenXchange, a Web marketplace where Nike encourages the sharing of intellectual property and ideas that have to do with sustainability
Lean and Human Resource Management, which marries lean manufacturing principles and green business principles
Sport for Social Change, such as the Grassroot Soccer in Africa project (a community program that combines HIV/AIDS awareness with sports activities)
The formation of a group called BICEP (or, Business for Innovative Climate and Energy Policy), which encourages a cost on carbon and is an advocacy group for “strong U.S. climate and energy legislation”

Obama making a lot of sense. He's outlined a vision and prepared a plan for a green future.

Walmart's Sustainability Consortium Developing Green Label for Electronics

The Sustainability Consortium is working quickly with partners including Best Buy, HP, Walmart, and Dell to research and publish lifecycle assessments for all types of electronics, starting with computers and monitors. Data from the first round of research will be released later this year.

Critics of sustainability have been planning its funeral several times in recent years. They have missed what most business leaders now know: Over the next half century, winning companies will be those that roll up their sleeves and build solutions to our most pressing global challenges. We need businesses that devote themselves to delivering a climate-friendly energy system, making efficient use of scarce natural resources, and creating efficient transportation for mega-cities. And because companies are waking up to the fact that this is where tomorrow's markets will be made, more and more are on that journey.
This is why sustainability not only survived the "stress test" of the Great Recession, it will define the next wave of prosperity.

Aron Cramer is President and CEO of BSR, a global business network and consultancy focused on sustainability. He is also coauthor of the forthcoming book Sustainable Excellence (Rodale 2010), about the corporate responsibility strategies that drive business success.

Réponse courte: Services spécialisés.